I didn't get it... at first

NPR. I love listening to NPR. On the way to they gym, they were talking to Paula Dean. She had to get two out of three questions about tofu correct in order for some lucky listener to get Carl Castle on their answering machine. So, to make a long story short, the correct answer was that Colorado did not allow a woman to have this personalized licence plate: IloveTofu. The reason? because it is obscene. Of course I was on the way to teach a class. I had to wait in the p-lot for the answer. I didn't get it until I was half way across the lot. Did you get it?